Personal Coaching

Level IV does not engage in personal coaching, or "life coaching" as it is often called, except for working with:

  • high net worth individuals and
  • successful business owners that are retiring and/or selling their business.

Our exception for high net worth individuals does not come as a value judgment about people with a lot of money, but rather the asset management issues that people with significant amounts of money are often faced with.

Our expertise is in helping people deal with complex, often difficult, business-related issues. And managing the financial, tax, and philanthropic issues associated with a large estate is no different than running a business. In fact, it is a business. To understand what we mean, just take a look at the financial statements and tax returns of a wealthy individual. They are rarely any different in size and complexity than a typical business. In addition, many of these clients became wealthy by owning successful businesses, and often still own one or more of them. This requires their coach to have a sophisticated understanding of business, as well as being a Master Life Coach, in order to support these clients fully.

In light of these factors, our business expertise will prove invaluable in a personal coaching relationship for these individuals. It is also the reason why we make this exception and, in fact, why this division exists.

Life Transition Coaching

Life Transition Coaching is a service for business owners that are ready to sell their business and retire or take on significantly different daily activities. It falls under our personal coaching division because, while a person selling a business has business issues to deal with, the most important issues facing them are of a far more personal nature. It is the human issues, not the business ones, that take the forefront here, and require the greatest attention and care. This is often an exciting and difficult time all at once. One reason is that owners of successful businesses are often so connected with them that they can't imagine who they would be without them. Everyone relates to them as "Joe - the owner of ______." Ask one of these owners "What is your relationship to the company?" and more often than not the answer is, "I am the company," or some variation of that.

The interesting thing is that many entrepreneurs go into business for themselves so that one day they will have the freedom to do anything and everything they always dreamed of. But when that day finally comes, the prospect of leaving the life that has become so familiar to them is more than a little daunting.

Business history is full of stories about successful business owners that sold their business only to die within a few months of selling it. Upon studying this phenomenon, one finds that there is one thing common to virtually every case: the owner had nothing to replace the feeling of satisfaction and importance that the business provided. In other words, there was no new game to play. Without something to live for, these owners simply stopped living… literally.

There are two lessons we can learn from this. First, life is short. Second, we need to have a new game to play, something to give us a sense of purpose, after we leave our business behind. No successful business owner has ever been heard on a deathbed saying, "Gee, I wish I'd spent more time at the office!" Most of us spend our time thinking about all the things we would love to do if only we had the time. Well the truth is we have the time! We just have to make it, then take it!! We've met so many people over the years that tell us "I've been so busy ever since I retired, I don't know where I ever found time to work!" And these people inevitably live to a ripe old age.

Having a new game to play can take many forms. Some people go back to school. Some travel the world. Others find philanthropic endeavors rewarding, and spend their time creating a legacy. Whatever your choice, the key is to find something that inspires you. Something that gives you a reason to get out of bed every morning. Something that matters.

Level IV has Senior Level Coaches that are sensitive to the needs and issues people facing this challenging time must deal with. They are skilled and experienced at helping people "re-invent" themselves, and in helping them answer the unasked question, "What next?"