The guiding principle behind the creation of Level
IV is one of empowerment. The founders and every one of our coaching
staff are committed to transforming people's experience of life such that
they are lit up by the prospects that their future holds.
We believe that we are living in paradise, in a time
when the abundance that is available to all of us is unprecedented. Too
often we find ourselves worrying about what we don't have, instead of
appreciating what we do, or seeing what's possible and working to attain
it. One might consider the words of Richard and Linda Eyre:
We live in the first time and place in the world's
history and geography where our challenges stem not from scarcity but
from surplus, not from oppression but from options, and not from
absence but from abundance.
Instead of struggling to find our next meal, we
are struggling to get our busy families together long enough to eat a
meal. Instead of fighting for freedom to make our choices, we are
reeling in the complexity of eighty-three channels, tens of thousands of
consumer items, and almost limitless numbers of education, job and
It's not the sparse simplicity of too little
but the crowded complexity of too much that plagues our lives. And the
answers lie not in the balance of our abilities but in our ability to
That said, too many people are not yet experiencing,
or seeing, the abundance that life offers. We remind you of the story
about heaven and hell.
An observer was noticing that both the people of
heaven and hell were living in the exact same environment. Both enjoyed
plush accommodations, beautiful weather and scenery, and endless tables
filled with fresh and extraordinary food on which to dine. But the
observer noticed two additional things: first, that no one living in
either place had any elbows; and second, that the people of hell
appeared emaciated and starving while the people of heaven appeared
healthy and well nourished. If you recall this story then you know that
the people of heaven lived well by feeding each other, while the
selfish people of hell starved.
So many of the problems we face today can be solved
by working together, by living from a paradigm of abundance, rather than
This is why Level IV was created. The
founders bring decades of experience in making businesses successful
within reach of every business owner. They are committed to people living
a life they love and living it powerfully, and to people experiencing the
abundance that our world offers. They stand for a world that works… and works
for everyone, with no one left out. They want people to go beyond the
resignation of the day and to experience the heaven that they are living
in. But in order for this to be reality and sustainable, it must be so
The founders were exposed to this paradigm more than
25 years ago and adopted it as a life long calling.
They understand the limitation of what one coach or
one individual can accomplish alone. Firms are built to fulfill a
Vision/Mission that individuals can't fulfill. Therefore, the reason they
created Level IV was to take on a bigger project, in this case,
transformation of life on a societal scale.
The founders feel that we are between civilizational
shifts. This shift will last 50 years. During this 50 years, many
people's families, groups, organizations, and even institutions will be
displaced. It is our hope that we at Level IV will take this event
and turn it into an opportunity by creating an organization that can take
it all to the next level. We realize that each level will last 50 years.
Historically it takes 200 years to effect the
transformation of a society. One needs only to look as far as our own
country's history over the last 200 years to experience what's possible.
Not only have our founding fathers transformed our own country, but the
effect of that transformation is so powerful it has impacted people in
every corner of the world!
Level IV is our 200-year project. It will
complete its mission when all people on this planet experience heaven on
earth, living a life of their dreams.
How will Level IV accomplish this?
By taking on a sector that has a common denominator
to it all, and by working with the various sectors of life to help them
see what's possible… sectors like wealthy, or not, educated, or not, religious,
or not, etc. The sector we chose to focus on first? Business. This is
because the common denominator to make all of this possible is Businesses
That Work! From there, we can create a business that works and a society
that works. This is the first phase of creating heaven on earth.
It's important to understand that we're not here to
fix what's wrong, but rather, to invent and show what's possible. We will
walk the path with you, and, if there is no path, we will create one
You are hereby invited to join us in our adventure…
creating heaven on earth.
It is purely coincidence that founders Chun and
Chrono share the same initials. Their passion for making a difference for
their clients is their common denominator, but their backgrounds couldn't
be more different. In concert with Level IV's extraordinary
coaching staff, these two men are working tirelessly to create the
benchmark by which the entire coaching industry is judged.
Master Business Coach Robert Chun spent more than 10
years perfecting our Proactive Business Coaching Process. Coaching since
the late '80's, Mr. Chun was coaching small business owners long before
there was a Business Coaching Industry.
He is a Futurist and a Business Coach. His work
derives its power from his unique perspective on life, as well as a
diverse disciplinary background in Eastern and Western philosophies. This
approach accounts for and deals with many human factors that are not
usually addressed in traditional consulting.
Mr. Chun began his practice in 1989, two years after
graduating from University of California, Davis with a degree in
Psychology and background studies in business. After encouragement from
Steven Gabriel, a successful business coach and his lifelong mentor, he
formed RSC & Associates in 1991. Over the years, he has helped create
several other businesses, including Level IV.
He has developed a distinctive perspective on
businesses and the world that has allowed him to accurately predict mass
behavior patterns of people in organizations and society. This ability to
accurately predict coming trends has helped many companies to re-design
their business strategies and structures and to strategically position
themselves so as to prosper through changing times. His ability to
prototype and restructure businesses has had his clients achieve maximum
profitability in the short term while accommodating for growth and
expansion in the long term.Born in Seoul, Korea, Mr. Chun has lived in
Los Angeles now for over 30 years.
Rich (don't call him Richard) Chrono handles
marketing and operations for the firm.
He spent over 10 years consulting for Fortune 500
companies, predominantly in the Defense and Technology sectors.
Companies like IBM, DEC, Dell, Rockwell, and various
divisions of Hughes and Teledyne. He also worked with numerous smaller
companies and various industries throughout the '80's and early '90's.
His areas of consulting expertise include Sales, Marketing, Management,
He has been instrumental in starting and/or growing
several companies over the last 2 decades. Due to his diverse experience
and penchant for outside-the-box thinking, Mr. Chrono has generated
breakthrough results for dozens of companies in the areas of productivity
He also spent 6 years in the financial services
industry. During those years, he worked as a financial advisor, Branch
Manager, OSJ Manager, and most recently as a District Manager for the
nation's second largest money management company. He was responsible for
compliance, as well as for training more than 1,000 financial advisors in
the areas of tax planning, estate planning, and risk management during
his financial services tenure.
After retiring from financial services, he spent the
next several years mastering his coaching skills.
A graduate of the School of Hard Knocks, Mr. Chrono
is a very pragmatic individual. He has no interest in stories or excuses.
All he cares about is results. He holds himself personally responsible
for the success of each and every client the firm has. Rich says,
"Business owners are an extraordinary breed… people that should be
admired. Here is someone that has walked away from any sense of security
and risked it all to be Captain of his or her own ship. We owe these
people everything we have, without exception, because they're counting on
us! And when it comes time to serve dinner to their family, we know they
can't serve our excuses!!"
In addition to his other responsibilities, Mr.
Chrono is responsible for training and certifying all of Level IV's
He is originally from Minnesota and has lived in
Southern California for more than 35 years. He enjoys spending much of
his spare time with his 3 children.